Target Corporation: A History of Innovation and Growth
From Humble Beginnings to Retail Giant
1902: George Dayton's Vision
The story of Target Corporation begins in 1902 when George Dayton founded the Dayton Dry Goods Company in Minneapolis, Minnesota. Dayton's vision was to create a store that offered affordable, high-quality merchandise to the working class.
1962: Birth of the Bullseye
In 1962, Dayton's grandson, Douglas Dayton, introduced the iconic bullseye logo and Target brand name. The original bullseye logo, featuring red and white circles, was used until 1968.
1970s: Expansion and Innovation
The 1970s marked a period of rapid expansion for Target, with the opening of new stores across the United States. The company also introduced innovative concepts such as its "designer dress-up" boutiques and the "Eat Better, Live Better" food initiative.
1980s: Going National
By the 1980s, Target had become a national brand, with stores located in every major metropolitan area. The company also launched its popular "Expect More. Pay Less." advertising campaign, which emphasized its commitment to offering quality merchandise at affordable prices.
1990s: Consolidation and Growth
In the 1990s, Target focused on consolidating its operations and continued its aggressive growth strategy. The company acquired several smaller retail chains and opened new stores in suburban areas.
Today: A Retail Powerhouse
Today, Target Corporation is one of the largest and most successful retail companies in the world. The company operates over 1,800 stores in the United States and Canada, and its annual sales exceed $75 billion.
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